This privacy statement explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data and how we will keep it safe.

We respect your privacy and will never share your personal information with any third party, other company or individual unless it is part of our service or we are required to by the Law. This is in accordance with the General Data Protection Regulation.

Legal Bases

The legal bases we rely on are as follows:-


In specific situations, we can collect and process your data with your consent. An example of this is when you tick the newsletter consent box, the contact form consent box and the shopping cart consent box.

Contractual obligations

In certain circumstances, we need your personal data to comply with our contractual obligations. This means that if you buy a product for home delivery, we will use the address data you have given us to process the order and/or the telephone number and email address to keep you informed about the status of your order.

Or if you book to attend a class or course, we will send you an email, phone you or post something out to you with further information to help you get the most from the experience and to inform you of important health and safety requirements.

When is your data collected?

  • When you create an account with us.
  • When you visit our website and use your account to buy a product or book a class, or redeem vouchers on the phone, in person or online.
  • When you make an online purchase and check out as a guest (in which case we just collect transaction-based data).
  • When you contact us via our contact page form.
  • When you sign up for our newsletter, either on our website or through social media.
  • When you purchase a product or service in person or by phone.
  • When you engage with us on social media.
  • When you contact us by any means with queries, complaints etc.
  • When you comment on or review our products and/or classes.
  • When you fill in any forms. For example, if an accident happens while you are on a course we will collect your personal data in our accident book.
  • When you attend a qualification or certification class we will ask you to fill in a form with your personal information which is subsequently sent to Metal Clay Ltd in order to generate your certificate.

What data do we collect?

  • If you have an online account with us: your name, billing/delivery address, orders and receipts, email and telephone number.
  • If you place an order by phone or email: your name, billing/delivery address, orders and receipts, email and telephone number.
  • Details of your visits to our website and which site you came from to ours.
  • Your name and email address when you sign up for our newsletter.
  • Information gathered by the use of cookies in your web browser.
  • Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.
  • When visitors leave comments or reviews on the site we collect the data shown in the comments/review form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available by clicking this link. After approval of your comment, your profile picture is visible to the public in the context of your comment.

How do we use your personal data?

  • To process any orders that you make by using our website, calling or emailing us or in person. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal and contractual obligations.
  • To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you.
  • With your consent, we will use your personal data and details of your transactions to keep you informed by email, text or telephone about changes to your product order or class booking.
  • To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice and legally required information relating to your orders.
  • To send you our newsletter or to update you about new classes if you have signed up for our newsletter.
  • To send you review, survey and feedback requests to help improve our services.
  • You are free to opt out of hearing from us by any of these channels at any time.

How we protect your data

Our website does not store or capture personal information, unless voluntarily offered (for example via sales orders, contact forms or email), but merely logs the user’s IP address which is automatically recognized by the web server.

Where the provision of personal data is required to enable us to provide a specific service to the user, the details collected will only be used for the stated purpose. Storage of personal data complies with the Information Commissioner’s guidelines.

Any financial details given to us directly or sent via our online system will not be stored or collected. All payments online and over the phone are taken through a secure online booking system. This information is confidential and we will not keep or share these details with anyone.

Access to your personal data is password-protected, and sensitive data (such as payment card information) is secured by SSL encryption.

How long will we keep your data?

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected. At the end of that retention period, your data will be deleted completely. When you place an order for a product or book a class, we’ll keep your personal data for seven years so we can comply with our legal and contractual obligations.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Who do we share your data with?

We sometimes share your personal data with trusted third parties. For example, if you attend and pass an Art Clay Diploma class, we will share your personal data with Metal Clay Ltd so they can process your qualification, generate your certificate and apply your discount. We also work with Trip Adviser to collect reviews of our classes to help other people looking for things to do in our area. We use MailChimp for our newsletter service.

Here’s the policy we apply to those organisations to keep your data safe and protect your privacy:

  • We provide only the information they need to perform their specific task.
  • They may only use your data for the exact purposes we specify in our contract with them.
  • We work closely with them to ensure that your privacy is respected and protected at all times.
  • If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.

Your rights over the personal data we hold about you

When you log into your account with us you can change your information, password etc in the My Account area. You will see the privacy tools section at the bottom of the page. In this section you can download your account information or remove your data completely from our systems.

You have the right to request:

  • Access to the personal data we hold about you, free of charge.
  • The correction of your personal data when incorrect, out of date or incomplete.
  • That we stop using your personal data for direct marketing.
  • That we stop any consent-based processing of your personal data after you withdraw that consent.
  • That we delete your information from our systems.

Your right to withdraw consent

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.

You can unsubscribe from our newsletter at any time. There is a link on the bottom of every newsletter sent to you which will unsubscribe you permanently from our email list.

Checking your identity

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.

Cookie Statement

To make full use of the online shopping features on our website, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain features of this website by using them.

Our cookies don’t store sensitive information such as your name, address or payment details: they simply hold the ‘key’ that once you’re signed in, is associated with this information. However, if you’d prefer to restrict, block or delete cookies, you can use your browser to do this. Each browser is different, so check the ‘Help’ menu of your particular browser (or your mobile phone’s handset manual) to learn how to change your cookie preferences.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

What are Cookies?

Cookies are tiny text files stored on your computer when you visit certain web pages, which we use to keep track of what you have in your basket, and to remember you when you return to our site.

You can turn off cookies and still use our site but you may have trouble buying anything.

Cookies can’t harm your computer. We don’t store personally identifiable information such as credit card details in cookies we create, but we do use encrypted information gathered from them to help improve your experience of the site.

We’re giving you this information to both comply with legislation and make sure we’re honest and clear about your privacy when using our website.

Please also read our terms and conditions before booking a course or class with us.